Social media is everywhere. Look at people on the subway. In the airport. Waiting in line at the grocery store. Any teenager who has six seconds to check the latest Snap or Instagram selfie.
Almost everyone is starting at a smartphone. Just waiting for you to share some words of wisdom about your cool new product, your local service or your special offers. These people are just waiting desperately for you to engage them. They're saying, "Give me something read-worthy!"
What are you waiting for? Get #social and #bloom like a lotus flower!
Social media is so much more than just blasting repetitive posts that don't invoke any emotion or response. It's actively engaging with others - especially your target customer. It's about sharing news and providing insight as an expert in your area. It's about saying good job or great work to existing and potential clients to create rapport. It's about doing your homework to determine what you're selling, to whom you should be selling it, and how to best reach that person or company. It's about getting creative. It's like being at a cocktail party without the fancy clothes! It's networking online. Be witty. Be endearing. Be memorable. #charm
I work with a large number of fun, exciting clients from various industries. We collaborate to create captivating copy and insightful posts that flatter those we want to engage. Some of my favorites:
I've spent 20 years writing and designing in marketing departments from San Francisco to Washington, DC to Boston. I LOVE working with my clients to think and design outside of the box.
Let's get #social and #bloom!